Gisborne is located in the northeastern corner of the North Island of New Zealand. It is an isolated and sparsely populated area, with the majority of the population living in the city of Gisborne, located at the north end of Poverty Bay.
The city of Gisborne is a fashionable tourist destination with a relaxed rural charm about it. It is popular for swimming and surfing due to its mostly warm and dry climate. It has a reputation for its food and wine, and is known as the Chardonnay capital of New Zealand.